Here's my most important System Design and Alphabetic Technology books.

If you are installing language into a child, these books keep you focused and answer questions about what to do next. If you are in business or an employee, these books help you rise to the top. If you are in school, these books teach you how to teach the teacher. If you are chasing your dreams, these books helped me capture mine.


Language In Thought And Action.

Professor and former U.S. Senator, S. I. Hayakawa, discusses the role of language in human life. In the 1950's he predicted what we're fixing today.

Hayakawa taught me words are maps to objects. Hayakawa taught me to treat language as secondary and objects as primary.


Confessions of an Advertising Man

Direct Mail was the first mass communication and David Ogilvy studied it with Dr. Gallup. What he discovered directly applies to doing business on the Internet today.

Beyond Advertising, David shares how to build a company and how to hire people. David taught me how to think when chasing my dreams. I can go on and on.

It's the first book I ever wanted. I forced my dad to buy it for me.




Elements Of Style

This book taught me the basics of alphabetic technology. Teach children alphabetic technology using this book.

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.


I grew up in a shop building equipment. The similarities of alphabetic technology and manufacturing come clear thanks to the simplistity of The Elements of Style.


On Writing Well

William Zinsser, shares how to be a Professional Nonfiction Writer. The lead, the hook, the end.

This book taught me how to think of objects as upsidedown pyramids when writing. One simple key element, the tip of the object, reveals access to the whole object as a writer.

This book removes clutter internally and externally.




Writing That Works

People who write well do well.

In this book Roman and Raphaelson teach the skills to dominate alphabetic technology in the business world.

It's my checklist book. I check this book to make sure I haven't missed anything.


Programming Ruby

SDL is based on Ruby because it keeps us free. Ruby keeps energy free in machines and humans...

Often people, especially computer engineers, focus on the machines. They think, "By doing this, the machine will run faster. By doing this, the machine will run more effectively. By doing this, the machine will something something something." They are focusing on machines. But in fact we need to focus on humans, on how humans care about doing programming or operating the application of the machines. We are the masters. They are the slaves. ~Yukihiro "Matz" Matsumoto creater of Ruby.


I look forward to meeting Matz. We owe much to Matz.



Cell Intelligence

Ride the earth around the sun and live the System Design. Reading this book.

This book reveals the System Design. Published in 1916, Nels Quevli delivers a one world view. I'm currently updating it to Thinking Energy but you'll see, one Thinking Energy runs through.

Free download @ Internet Archive Cell Intelligence



Plato Five Dialogues

We must thank Plato for Socrates. Socrates is our link to Oral Culture in the Technological Age.

Socrates drank poison for the children. He would not breach his integrity to be an Adult. I'm like him. I live the System Design for the children.